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Creepy animated rabbits

This is a commercial for the Sony Bravia LCD series TV.  It features a bunch of creepy little clay rabbits animted throughout a generic large city, in vivid pulsating colors, set to the Beatles Rolling Stones’ song She’s a Rainbow.  Just watch it and pass it on.

[flv]http://www.ineedcaffeine.com/videos/fallon_sony_rabbits.flv[/flv]

Background info from Gothamist

http://gothamist.com/2007/10/04/video_of_the_da_118.php

Those geniuses at Fallon London are at it again for Sony BRAVIA. First they had the bouncing balls in San Francisco, then the tower of paint in Glasgow, and now bunnies on the streets of Manhattan. Fair warning – if for some reason you’re scared of bunnies, don’t watch this video. The advertisement, titled “Play-doh” features 200 plasticine bunnies hopping around and a large 30 foot bunny in Thomas Paine Park in Lower Manhattan.

The ad’s director said it was technically the most difficult thing he’s done, “It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we’re doing it for real.” It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot. The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers.

More facts according to Coloribus:

http://www.coloribus.com/adsarchive/tv-commercials/sony-bravia-play-doh-508151/

Released: October 2007
Advertiser: SONY SONY
Brand name: Sony Bravia Sony Bravia
Agency: FALLON FALLON
Country: United Kingdom United Kingdom
Category: Home electronics & audio-visual Home electronics & audio-visual
Awards:

  • DGA Awards DGA Awards
  • Eurobest 2007 Eurobest 2007
  • Eurobest 2007 Gold Eurobest 2007 Gold
  • BTAA 2008 BTAA 2008
  • BTAA 2008 Gold BTAA 2008 Gold
  • BTAA 2008 Silver BTAA 2008 Silver
  • BTAA 2008 Bronze BTAA 2008 Bronze
  • Andy Awards 2008 Television Gold Andy Awards 2008 Television Gold
  • Andy Awards 2008 Andy Awards 2008
  • ADC Awards 2008 Craft Gold ADC Awards 2008 Craft Gold
  • ADC Awards 2008 TV Silver ADC Awards 2008 TV Silver
  • ADC Awards 2008 Craft Merit ADC Awards 2008 Craft Merit
  • One Show 2008 Awards TV Bronze One Show 2008 Awards TV Bronze
  • D&AD 2008 TV & Cinema Direction Yellow Pencil D&AD 2008 TV & Cinema Direction Yellow Pencil
  • D&AD 2008 TV & Cinema Animation Yellow Pencil D&AD 2008 TV & Cinema Animation Yellow Pencil
  • Clio 2008 TV Gold Clio 2008 TV Gold
  • Clio 2008 TV Bronze Clio 2008 TV Bronze
  • Cannes Lions 2008 Film Gold Cannes Lions 2008 Film Gold
  • London International Awards 2008 TV & Cinema Silver London International Awards 2008 TV & Cinema Silver
  • London International Awards 2008 TV & Cinema Gold London International Awards 2008 TV & Cinema Gold
  • Epica Awards 2008 Film Gold Epica Awards 2008 Film Gold

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