Everything Startup

The One Sentence Pitch

Everyone has their own formula for what they think the perfect one line pitch should be.  Sure, it should be pithy, memorable, attention getting and probably a much more adjectives as well.  I’ve pitched more times than I can count and some things definitely worked better than others.  Below is a video from the Founder Institute and I like the Madlib format that they have come up with.  Aside from video quality, the content is actually pretty good.  It’s worth the 5 minutes of your time.


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